Marketing Executive — Creative Job at LUMAC Tanzania, Dar es Salaam

LUMAC Marketing Excellence Framework

Job Description

Marketing Executive — Creative 2026

Creative Strategy • Brand Excellence • Commercial Impact

Part One: Role Overview

1.1 Position Summary

Job Title: Marketing Executive — Creative Department: Marketing Reports To: HR Manager Peers: Marketing Executive — Branding Location: Dar es Salaam, Tanzania Probation Period: 6 Months Deadline: Open until filled — early applications encouraged

1.2 The Creative Mandate

The Marketing Executive — Creative is not a support function. This role is the originating intelligence of everything LUMAC puts into the world. Every campaign that launches, every image that stops someone mid-scroll, every brochure that gets kept instead of discarded, every video that generates enquiries, all of it traces back to one source: this role.

The Creative Executive decides how LUMAC looks, how LUMAC sounds, what ideas LUMAC stands behind, and what story LUMAC tells the world. This role thinks ahead of the business, anticipates what the audience needs to feel, and generates ideas before they are asked for. Great creative work does not just respond to strategy; it defines it.

This is one of the most demanding and consequential roles in the company. The standard is not ‘good enough.’ The standard is excellence, because at LUMAC, the creative output IS the brand.

1.3 The Creative Executive’s Core Identity

Creative Originator The starting point of all strategic creative thinking at LUMAC. Every campaign theme, project narrative, positioning angle, and communication concept begins here. The Creative Executive does not merely create assets; they generate the intellectual foundation others execute.

Narrative Engineer Engineers the psychological journey behind every campaign and project presentation. Determines how the audience should feel before, during, and after engagement with LUMAC content. Crafts transformation narratives that elevate projects from construction work to aspirational lifestyle shifts.

Storyteller Behind every LUMAC project is a transformation story. Finds that story, frames it compellingly, and produces content that makes the audience feel the transformation before they even enquire.

Perception Architect Shapes how LUMAC is perceived in the market: premium, authoritative, disciplined, innovative. Every creative decision influences positioning. Nothing is accidental; everything reinforces strategic perception.

Strategic Content Director Content is not decoration; it is influence. Every piece of communication must serve a defined commercial purpose, target a specific audience segment, and move prospects closer to a decision. Random content is considered a strategic failure.

Brand Intelligence Guardian Protects not only visual consistency but intellectual consistency. Ensures tone, positioning, message hierarchy, and strategic intent remain aligned across all outputs. Guards LUMAC from dilution, confusion, or mediocrity.

Creative Innovation Leader Studies evolving creative psychology, media behavior, storytelling formats, and market trends. Introduces innovation selectively, not for trend chasing, but to strengthen competitive positioning and perceived authority.

Part Two: Core Responsibilities

2.1 Creative Ideation & Strategy

The Creative Executive is the creative engine of LUMAC, constantly generating bold, original ideas that push boundaries and open new possibilities. This is not a reactive role; creative concepts are developed ahead of business need, driven by curiosity, cultural awareness, and an instinct for what will resonate. The Creative Executive is expected to bring ideas nobody asked for, because the best ideas never come from briefs alone.

2.2 Campaign Execution, Development & Management

Every campaign, from a single post to a multi-week integrated push, is led by the Creative Executive from the spark of an idea through to performance review. The creative vision is set first; everything else serves it.

• Author a complete LUMAC Creative Brief for every piece of work, capturing: objective, specific audience, key message, tone, format, mandatory elements, deadline, and creative direction
• Develop bold, distinct creative concepts for any campaign or project beyond routine social posting, presented as visual mood boards with written rationale before committing to production
• Champion the creative integrity of every project from brief through concept, production, review, approval, publication, and post-campaign analysis, protecting the idea at every stage
• Produce all creative assets with genuine creative ambition, across digital, print, video, and environmental formats
• Conduct a personal creative and quality review before submitting any work for management approval; nothing uninspired, off-brief, or below standard enters the approval workflow
• Execute post-campaign creative reviews, documenting what connected with audiences, what fell flat, and what new creative directions to explore

2.3 Copywriting

Words are designed. The wrong headline destroys a beautiful visual. The right headline makes a mediocre image irresistible. The Creative Executive owns the written voice of all LUMAC marketing content.

• Be the brain of all marketing copy: social media captions, advertising headlines, email subject lines and body copy, brochure copy, website content, video scripts, event descriptions, and presentation narratives

Part Three: Skills and Qualifications

3.1 Campaign Execution, Development and Implementation

The candidate must demonstrate the ability to plan, develop, and execute marketing campaigns across multiple platforms including social media (Instagram, Facebook, TikTok, YouTube, X, Google), digital advertising channels, and traditional media. End-to-end campaign ownership, from concept to performance reporting is expected.

3.2 Media Relations (Online and Traditional Media)

Proven ability to build and maintain relationships with both online and traditional media channels. This includes pitching stories, coordinating press coverage, managing media partnerships, and ensuring consistent brand messaging across all channels. Experience with local Tanzanian media is an added advantage.

3.3 Content Creation and Presentation

The candidate must be a creative thinker capable of originating compelling content ideas independently, not simply executing instructions from others. The ability to write, design, or direct content that aligns with the LUMAC brand identity is required. The ability to present ideas and campaigns confidently to the team and management is a strong added advantage.

3.4 Website Updates

Basic ability to update and maintain the company website, including uploading content, updating product pages, and ensuring information is current, is an added advantage. Familiarity with WordPress or similar CMS platforms is preferred.

3.5 Google Ads and Digital Marketing Tools

Working knowledge of Google Ads including Search Ads, Display Ads, and YouTube campaigns, is required. Familiarity with Meta Ads Manager, Bulk Email Marketing, Google Analytics, and SEO fundamentals will be considered a significant advantage. The candidate must be comfortable interpreting basic campaign performance data and making informed adjustments to improve results accordingly.

3.6 Qualifications and Experience

Education: Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.

Experience: Minimum of two (2) years of hands-on experience in a marketing, branding, or creative role. Experience in a product-based company or in the construction, interior design, or building materials sector is a plus.

Portfolio: Candidates are strongly encouraged to submit a portfolio or examples of previous campaigns, content, or creative work alongside their application. A portfolio will carry significant weight in the selection process.

Personal Attributes: Self-driven, creatively bold, detail-oriented, and able to work independently without constant supervision. Must have a genuine passion for branding, storytelling, and building a company’s public presence.

How to Apply

Interested candidates should send their CV and cover letter to vacancy@lumac.co.tz. Please state the job title you are applying for in the email subject. Open until filled.

LUMAC Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Marketing Executive — Branding Job at Lumac Tanzania Enterprises Ltd

Job Description

Marketing Executive — Branding Lumac Tanzania Enterprises Ltd

Department: Marketing Department Reports To: HR Manager Job Title: Marketing Executive — Branding Employment Type: Full-Time Location: Mbezi Beach, Makonde, Dar es Salaam Deadline: Open until filled, early applications encouraged

1. Role Overview

The Marketing Executive — Branding is the visual engine of Lumac Tanzania Enterprises. This role is responsible for building, protecting, and elevating the Lumac brand across all digital and physical platforms through compelling content, professional photography and videography, and high-quality graphic design.

The ideal candidate is a highly skilled, self-driven professional who can work independently to plan, shoot, and edit content that reflects the premium quality of Lumac’s products and the ambition of its brand. This is a hands-on, results-focused role, not an office-only position.

2. Primary Responsibilities

Content Creation & Media Production

• Plan, shoot, and produce high-quality photos and videos of all completed Lumac projects for media and marketing use
• Capture drone footage and aerial photography of project sites and installations
• Conduct product photography, showroom shoots, and client testimonial recordings
• Film and edit promotional videos, project showcases, reels, and adverts
• Manage the full content production cycle from planning through to final published output
• Ensure all completed project documentation (photos & videos) is captured, edited, and delivered on time without backlog
• Maintain a well-organised content library with raw and edited files properly archived in Google Drive and on external storage
• Operate and maintain all camera equipment, drones, and production accessories responsibly
• Cover company events, site visits, field activations, and stakeholder meetings as required

Graphic Design & Visual Identity

• Design promotional posters, banners, catalogues, brochures, flyers, and all marketing collateral
• Create social media graphics, Instagram posts, story templates, and campaign visuals
• Maintain strict brand consistency across all designs, colours, fonts, tone, and logo usage
• Design and update the Lumac product catalogue with current product photography and specifications
• Design and produce large-format print materials, including billboards, roll-up banners, and wall displays
• Develop vehicle mockups, branded wraps, and outdoor advertising materials

Digital Platforms & Social Media

• Produce milestone and engagement posts (follower counts, achievements, announcements)
• Support the sales team with custom quotation visuals, presentation materials, and project renders
• Manage and grow all Lumac social media accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp Business
• Develop and execute a monthly content calendar aligned with marketing campaigns and business objectives
• Run and monitor paid social media advertising campaigns (Meta Ads, Google Ads)
• Track and report on content performance, follower growth, engagement, and reach
• Respond to comments, enquiries, and direct messages on all platforms in a timely and professional manner
• Stay current with social media trends, algorithm changes, and best practices relevant to the construction and design industry

Campaign Management & Brand Strategy

• Conceptualise, plan, and execute marketing campaigns from brief to delivery
• Coordinate with media partners, photographers, videographers, and external agencies when required
• Attend marketing meetings and contribute ideas for brand growth and visibility
• Represent Lumac professionally at events, activations, and media engagements
• Support PR activities including press coverage, industry events, and association memberships
• Provide weekly progress updates and monthly performance reports to the HR Manager and Managing Director

3. Required Skills and Competencies

Technical Skills

• Photography — DSLR/Mirrorless, lighting, composition
• Videography — filming, directing, audio capture
• Drone operation and aerial photography / videography
• Video editing — Adobe Premiere Pro, CapCut, DaVinci Resolve
• Photo editing — Adobe Lightroom, Adobe Photoshop
• Graphic design — Adobe Illustrator, Adobe InDesign, Canva Pro
• Large-format design — billboards, banners, wall prints, vehicle wraps
• Social media management and paid advertising (Meta, Google)
• Content scheduling tools — Hootsuite, Buffer, or similar

4. Qualifications and Experience

Minimum Requirements

• Diploma or Degree in Mass Communication, Marketing, Journalism, Graphic Design, Fine Arts, or a related creative field
• Minimum 2 years of hands-on experience in content creation, graphic design, or digital marketing
• Demonstrable portfolio of photography, videography, and design work
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator)
• Experience operating a DSLR or mirrorless camera professionally
• Experience with drone operation (valid licence or certification preferred)

Added Advantage

• Experience in the construction, architecture, interior design, or real estate industry
• Proven track record of growing social media accounts organically and through paid campaigns
• Experience producing commercial or corporate video content
• Experience working with outdoor advertising and print production suppliers

How to Apply Interested candidates should send their CV and cover letter to vacancy@lumac.co.tz. Please state the job title you are applying for in the email subject. Open until filled.

Lumac Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.