Route to Market Specialist at Coca-Cola Kwanza (Tanzania)

Route to Market Specialist

Job details

• Company: Coca-Cola Kwanza (Tanzania)
• Reference number: CCB260714-1
• Job title: Route to Market Specialist
• Job category: Commercial – Sales and Marketing
• Job type: Permanent
• Locations: Dar es Salaam and Mbeya, Tanzania
• Province: Not applicable
• Closing date: 24 July 2026

Job description

Coca-Cola Beverages Africa (CCBA) is offering exciting opportunities for Route to Market Specialists to join its Sales and Marketing team. The successful candidates will report to the Country Lead Route to Market.

About Coca-Cola Beverages Africa

Coca-Cola Beverages Africa is the eighth-largest Coca-Cola-authorised bottler in the world by revenue and the largest on the African continent. The company accounts for more than 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume.

With more than 14,000 employees across Africa, the CCBA Group serves over 800,000 customers with a range of international and local brands.

The CCBA Group operates in 14 countries, including:

• South Africa
• Kenya
• Ethiopia
• Uganda
• Mozambique
• Namibia
• Tanzania
• Botswana
• Zambia
• Eswatini
• Lesotho
• Malawi
• Comoros
• Mayotte

Key purpose

The primary purpose of the Route to Market Specialist position is to support the implementation and optimisation of route-to-market strategies to ensure efficient product distribution and market penetration.

Key duties and responsibilities

Key outputs and accountabilities include, but are not limited to:

• Regularly review operational key performance indicator performance, including Ordered versus Delivered metrics, and ensure adequate stock levels are maintained.
• Monitor the sustainability of distribution partners through monthly and quarterly Profit and Loss reviews, DOSA audits and the implementation of corrective action plans.
• Ensure that all customer master data related to sales is accurately maintained to support reliable business reporting and informed decision-making.
• Optimise resource allocation and customer visit sequencing to promote cost-effective operations and efficient route management.
• Develop and present well-evaluated Route to Market proposals that improve sales performance, customer engagement and promotional effectiveness.
• Ensure Route to Market simulations result in feasible and successful implementation plans aligned with business objectives and market requirements.
• Apply the business Route to Market model to allocate resources efficiently and schedule customer visits, achieving targeted cost objectives annually or as business requirements evolve.
• Ensure all customer interactions align with the Route to Market model to maximise operational efficiency, customer coverage and cost-effectiveness.
• Evaluate existing Route to Market structures to identify opportunities for improvement and recommend optimised solutions for commercial initiatives.
• Assess product, promotional, market, customer and employee-related factors to strengthen Route to Market effectiveness and improve overall commercial performance.
• Conduct Route to Market simulations using established parameters to validate the feasibility and effectiveness of proposed models before implementation.
• Analyse Route to Market simulation outcomes to confirm their alignment with business objectives and operational practicality.
• Collaborate with Finance, Human Resources, Central Sales, Regional Sales teams and other key stakeholders to align Route to Market strategies and ensure consistent execution across the business.
• Identify and resolve discrepancies affecting Route to Market strategies.
• Regularly review Route to Market processes, gather stakeholder feedback and implement continuous improvement initiatives.
• Continuously adapt Route to Market strategies and processes in response to evolving business needs, ensuring sustained operational efficiency and commercial effectiveness.

Qualifications and experience

Qualifications

• Bachelor’s degree in Logistics, Marketing, Business or a related field.

Experience

• Three to four years of sales experience within a fast-moving consumer goods environment.
• Experience applying Route to Market principles to optimise sales operations would be advantageous.
• Advanced proficiency in Microsoft Excel.
• Experience using routing and logistics software.

Required skills and competencies

• Proficiency in maintaining large datasets and ensuring their accuracy and consistency for reporting and analysis.
• Strong understanding of Route to Market models, with the ability to apply and interpret the models in a commercial environment.
• Ability to evaluate and recommend optimal Route to Market solutions based on market, product and customer needs.
• Advanced Microsoft Excel skills for data analysis and modelling, including proficiency with routing and logistics software.
• Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions.

Application information

The closing date for applications is 24 July 2026.

The advertisement lists the minimum requirements for the position. Management reserves the right to use additional or relevant information as part of the shortlisting criteria.

Only applications submitted through the official e-recruitment portal will be accepted.

Equal opportunity and diversity policy

Coca-Cola Beverages Africa is proud to celebrate diversity and strives to maintain an equal-opportunity workplace while remaining cognisant of affirmative action requirements.

The company’s policy is to remain mindful of and compliant with all applicable regional requirements and national laws. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence.

Coca-Cola Beverages Africa does not discriminate against employees or potential employees based on:

• Race
• Colour
• Religion
• Sex
• National origin
• Sexual orientation
• Age
• Marital status
• Disability
• Gender identity

At the heart of the company’s recruitment processes is the need to create a value-driven experience for all applicants.

Notice to recruitment agencies

Coca-Cola Beverages Africa does not accept agency résumés for advertised roles. Recruitment agencies should not forward unsolicited résumés to Coca-Cola Beverages Africa employees or Talent Teams.

The company will not be responsible for any fees associated with unsolicited résumés.

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