Senior Marketing Manager at KCB Bank Tanzania
Job overview
Position: Senior Marketing Manager
Job category: Management
Job schedule: Full time
Location: Tanzania, United Republic of
Job identification: 5419
Degree level: Bachelor’s degree
Posting date: June 17, 2026, 11:11 AM
Application deadline: June 26, 2026, 12:00 AM
Status: Trending
Job description
The Senior Marketing Manager will be responsible for leading and overseeing the execution of comprehensive brand plan strategies that are supported and co-created with both business and non-business units. The role ensures alignment with the Bank’s brand strategy, marketing policies, and procedures while leveraging market insights and trends to drive business growth.
The position also involves leading the commercialization of new products and services, managing product launches, pricing strategies, promotional activities, marketing performance evaluation, and brand consistency across the Bank.
Key responsibilities
- Oversee and lead the execution of comprehensive brand plan strategies supported and co-created with business and non-business units.
- Ensure alignment with the Bank’s brand strategy, marketing policies, and procedures.
- Leverage market insights and trends to drive business growth.
- Lead the commercialization of new products and services.
- Oversee product launches, pricing strategies, and promotional activities to maximize sales and market penetration.
- Work with product owners to develop appropriate and responsive systems and tools to market the Bank’s products and services within business functions.
- Ensure appropriate application of brand usage guidelines and marketing policies in the marketing of the Bank’s products and services.
- Ensure consistency in the marketing of products and services across the Bank while addressing local uniqueness.
- Provide expert support in developing effective marketing strategies for relevant business and non-business functions of the Bank.
- Use data-driven insights and metrics to evaluate marketing performance.
- Identify areas for improvement and optimize strategies for maximum return on investment.
- Develop appropriate metrics and dashboards to measure the impact of marketing activities on the bottom line.
- Cultivate and maintain relationships with key stakeholders, including agencies supporting the relevant area.
- Challenge agencies to ensure the best possible brand output through innovative media plans and creative materials.
- Ensure creative materials demonstrate a clear understanding of brand values, consumer motivation, and the competitive context.
- Manage the marketing budget effectively.
- Provide guidance, mentorship, and direction to the marketing team.
- Foster a collaborative and high-performance culture focused on achieving results.
Daily responsibilities
- Manage all marketing activities, advertising, and promotional activities.
- Effectively manage promotional materials and their distribution.
- Manage and enhance the corporate brand through effective advertising mediums, including:
- Digital media
- Radio
- Billboards
- Mail shots
- Branding
- Other relevant advertising channels
- Clearly articulate product positioning, messaging, collateral, promotion goals, and strategies.
- Work with design houses, printers, and agencies to ensure all developed communication adheres to the set brand guidelines.
- Manage the marketing budget and provide tracking reports on marketing expenditure.
- Reconcile marketing expenditure with finance on all payments and procurement matters.
- Ensure local purchase orders are issued where required.
Minimum position qualification requirements
Academic and professional qualifications
Education
- Bachelor’s degree in Marketing is required.
Professional qualifications
- Marketing certification, such as CIM or any other related certificate, is an added advantage.
- Master’s degree in Business Administration is an added advantage.
Experience requirements
The ideal candidate should have experience in the following areas:
- Marketing: minimum of 4 years, essential.
- Brand management: minimum of 4 years, essential.
- Marketing campaigns: minimum of 4 years, essential.
- Market research and analytics: minimum of 4 years, essential.
- Digital marketing: minimum of 3 years, essential.
- Budget management: minimum of 3 years, essential.
- Marketing communication: minimum of 3 years, essential.
- Sustainability plan: minimum of 1 year, desirable but not essential.
Need type notes
For experience requirements:
- ES means essential.
- DE means desirable but not essential.
For academic and professional qualifications:
- RQ means required.
- AA means added advantage.
Application details
Interested and qualified candidates should apply before the deadline.
Apply before: June 26, 2026, 12:00 AM
Digital Financial Services (DFS) Business Development Manager
Job location
Tanzania, United Republic of
Job description
The Digital Financial Services (DFS) Business Development Manager will be responsible for driving business growth across digital and other channels in Zanzibar. The role focuses on customer acquisition, transaction growth, revenue generation, merchant acquiring, agency banking, and strategic partnerships.
Key responsibilities
Drive DFS business growth
Develop and execute area-specific strategies to increase customer acquisition, transaction volumes, and revenue across all digital and other channels in Zanzibar.
Expand mobile and internet banking adoption
Lead initiatives to onboard retail, SME, and corporate customers onto mobile banking and internet banking platforms while driving active usage.
Grow merchant acquiring business
Identify, acquire, and manage merchants for POS, KCB LIPA, and online payment acceptance solutions to increase card and digital payment usage.
Develop agency banking network
Recruit, onboard, train, and manage agency banking partners to improve financial service accessibility and increase transaction growth.
Build strategic partnerships
Establish and maintain relationships with business organizations, payment service providers, tourism stakeholders, and community organizations to support DFS adoption.
Conduct market intelligence and identify opportunities
Analyze market trends, competitor activities, customer behavior, and emerging opportunities to inform growth strategies.
Manage sales pipeline and business development activities
Generate leads, conduct sales presentations, negotiate commercial terms, and close business opportunities across DFS products.
Monitor performance and deliver growth targets
Track key performance indicators (KPIs), including:
Coordinate cross-functional execution
Work closely with business segments, operations, technology, risk and compliance, marketing, and branch teams to ensure successful implementation and adoption of DFS solutions.
Minimum position qualification requirements
Academic and professional qualifications
Required qualification
- Bachelor’s degree in Banking, Finance, or an equivalent field
Added advantage qualifications
- Merchant acquiring and card background
- Master’s degree in Business Administration
Experience
- Minimum of 4 years of relevant experience required
Note on need types
- RQ: Required
- AA: Added advantage
Job information
- Job identification: 6134
- Job category: Management
- Posting date: June 17, 2026, 02:17 PM
- Application deadline: June 30, 2026, 06:00 PM
- Degree level: Bachelor’s Degree
- Job schedule: Full time
- Location: Tanzania, United Republic of
Application information
Interested and qualified candidates are encouraged to apply before the stated deadline.
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